Brand Extension, Presentation Design
Bacardi Pitch Deck
Working with a global PR agency, I leveraged the new brand look of Bacardi’s select suite of liquor offerings to create a pitch deck template that the accounts team used for a presentation to the Bacardi team to level up product placement opportunities in the latest films, tv shows, and celebrity promotional events.
I worked with Bacardi Select’s bold, energetic typography and color to extend the brand into a smart, yet free-spirited collection of product placement scenarios where one could imagine sliding into a cool cocktail with old friends or the excitement of meeting with new ones.
Leveraging base elements from the existing brand, I paired typography, color, and sourced imagery to build flexible presentation slides for a variety of pitch propositions.
Click the layouts below to scroll through the deck!






