Visual Identity, Environmental Design, SWAG Design, Book Design
Corporate/Client Gratitude Campaign
The following designed pieces were part of a series of patient tributes as part of a larger company values campaign. The theme for this campaign was “Gratitude”, with the intent to express appreciation for both employees and the patients whose lives were improved by the company’s work in targeted cancer therapies. Fostering a strong connection between company values and goals that effected life-changing outcomes was brought to life with these physical reminders of the great work being accomplished.
Planning the Patient wall
For the patient walls, we wanted to create an impression of the many layers of patients lives—not only they were affected by the gift of time regained, but also friends, families, and many others. To show this dimensionality, each of the patient photos was printed onto its own plexiglass substrate on the second surface to give a sense of dimension, then mounted to the interior wall, each at one of three different depths with aluminum stand offs.
Full scale elevation
Reflections on Gratitude
Another piece of the campaign were t-shirts designed with notable quotations underscoring the idea of being present grateful for every living moment. I chose several quotes by noted figures in history and culture, and designed company tees as part of the campaign.
Patient Stories: a Journal of Gratitude Found
The final campaign element was designed as a gift for company team members to have as a reflection on the difference made through their tireless research and development efforts, and the many lives they helped. The excerpted pages above are from the “Gratitude Found” book, designed as a collection of photographs, experiences, and letters of thanks from the many patients who benefitted and are still with us to tell their stories.
