Logo Design, Package Design

M Cosmetics

The Deliverables

Logo design
Tagline & copy
Product labels
Package design
Folded card insert

The Challenge

M Cosmetics is a boutique beauty products line for face, lip, and brow care. After having designed their logo, they formulated a new lip repair set they called their “Kiss Me Kit”. The kit would be sold online and in salons, and needed to go to market on a tight timeline, so needed to be clean, simple, and easy to produce to be ready for market for holiday sales.

The Solution

Starting with the M Cosmetics logo, which I had designed for the company previously and was used on the entire line of skin care products, I first designed the labeling for the lip tubes, followed by the care card and outer package. Graphic elements were added to the spare color palette to add a bit of whimsy to the client-selected typeface.

Typography & Graphic Elements

Complementing a theme of X’s, O’s, and Hearts, I customized a whimsical typeface the client had selected and added it to a classical, geometric sans serif to create a clean, crisp look with a light-hearted vibe.

Product Messaging

To emphasize M Cosmetics’ core value of beauty through gentle self-care, I selected lip-themed quotes from historic figures to accentuate the product’s enhancing and healing abilities.