Logos designed by Corgan Design
A logo is just one step (albeit an important, and often the most visible, one!) to creating a successful and memorable brand identity. The following are picture marks, word marks I designed for a number of visual identity projects, all of which leveraged not just the logo, but typography, color palette, photographic style, and messaging tone of voice to create a unique and compelling brand identity and promise.
Creative direction and logo designs by me, except for IFA Architect (logo design by me, creative direction by Knell&Co), and Philo Ridge Farm (picture mark concept treatment and design by me, brand creative direction and word mark by Alexander Isley Designers, Inc.).
Brand identity refresh and toolkit including logo design, color palette, typography, print and packaging collateral, and email template design for a handmade serving bowl studio in the Lower Hudson Valley. See more about Sherwood Forest Design’s brand refresh >
Picturemark design for Philo Ridge Farm, a sustainable practices agricultural farm in Vermont, working with local growers and serving the community with seasonal market offerings. Creative Direction and full brand identity of Philo Ridge Farm by Alexander Isley Inc.
Visual Identity toolkit development, including logo, typography, color palette, imagery, capabilities deck design, and website consulting for a growing Diversity, Equity and Inclusion Consulting Firm in New York City. See more about Elysee Consulting’s brand development >
Full brand identity and marketing collateral design for a work/hire-on-demand app, connecting ready and available workers with contractors and DIY homeowners. Deliverables included logo design, app/avatar design, color palette, typography, graphic elements, flyer design, vehicle wrap, and website consultation. Learn more about Daywork’s brand identity design >
Logo design for an internationally ranked squash player—delivered concept.
Visual identity, packaging, and brand messaging for a boutique skin care and cosmetics company.
Logo creation as part of a new brand identity and website design for a cutting edge life sciences company specializing in targeted therapies for cancer treatment. Creative direction by Owl’s Head Solutions.
Logo Design for NYC architect firm. Creative Direction and full brand identity by Knell & Co.
Brand Identity toolkit including logo, typography, and color palette for an esteemed Washington DC area funeral home.
Brand identity, association blog design and member swag design for a lake and homeowners’ association in the Lower Hudson Valley, NY.
Website design with wordmark design for a midwifery practice in the Lower Hudson Valley. Deliverables included site design, typography, color palette, graphic elements, wordmark design. Check out the Woven Tribes Midwivery website >
