Visual Identity, Campaigns, PROMOTIONS
Social Media
REACHING YOUR AUDIENCE
Whether supporting a campaign, generating thought pieces, or recognizing holidays and special events, social media is the global community’s bulletin board for reaching your audience. The messages can be words, images, or a bit of both, but what matters is that they grab your attention and pause the invariable scroll long enough for a like, and hopefully, some reflection. A well-crafted feed will surprise and delight enough to linger longer—looking forward to what’s next!
MORGAN STANLEY | SOCIAL CAMPAIGNS
Creating partnerships
For Morgan Stanley’s digital design division, I co-conceptualized a number of social media card series’ based on company culture and notable events. Expanding on the newly updated brand guidelines, I leveraged color, photography and graphic style directions to create engaging and light-spirited graphics to bring new energy to Morgan Stanley’s social feeds.
Interview prep tips
Getting ready for that next Zoom job interview, it’s important that what’s in the picture represents who you and your values as much as the questions you’ll answer (and ask!) With the increase in remote work, Morgan Stanley offered a series of tips to help navigate online interviews, for which I designed a series of graphics, guided by the updated brand look and feel.
A Dog’s life
With more people spending time at home during and following COVID, surveys showed that Pet ownership, and the pet care industry, ramped up at an unparalleled rate. We used images from actual pets of the Morgan Stanley team to create a fun graphic to illustrate the impact on the economy during and post-pandemic.
OWL’S HEAD SOLUTIONS | HOLIDAY & EVENT POSTS
Vintage Fireworks
Fireworks—you either love ‘em or I’m not sure what rock you’re trying to crawl back under. For this explosive post, I repurposed some beautifully hand-colored illustrations from a vintage Japanese fireworks catalogue provided by my CD and brought them to life, designing and animating a mini-display with afterglow colors and a stop-animation vibe for OHS’s Independence Day celebration.
We Appreciate You
For Veterans’ Day and World Health Day, the only limitations were to use the Owl’s Head Solutions brand palette—the fun is in picking up in a different graphic style to suit the occasion.
Get Out the vote!
For Election Day, I created a series of cards with messaging to lead up to Election Day voting. The letters were made as super simple hand drawn lines on top of simplified voting ballots with lengthwise registration punches.
Juneteenth
In honor of Juneteenth, we wanted to go through time to recognize some incredible black artists through history whose work we may not have been honored to appreciate were it not for the emancipation of slaves. These artists are a few whose work we hold in inspired awe.
Here’s to your health…
When you’re an agency specializing in life science and cutting edge health solutions, you’ve got a good reason to celebrate a healthy planet. I designed this card for Owl’s Head Solutions in their brand style to give a shout out to promoting health awareness around the world.